FRACTIONAL MARKETING
YOUR MARKETING LEAD,
FOR A FRACTION OF THE WEEK.
Fractional marketing for growing Australian businesses. Full scale marketing expertise without the full time cost.
What is fractional marketing?
Fractional marketing gives you a senior marketer for a fraction of the week instead of a full-time hire. They lead your strategy, manage your specialists and do the hands-on work, for the days you actually need.
How is this different to an agency or a contractor?
An agency runs a channel for you. A contractor takes a brief. We take ownership, the way an in-house marketing manager would, and we brief the agencies and contractors on your behalf.
Is there a minimum commitment?
Retainers run monthly on a rolling agreement. We ask for three months to start, because strategy in month one only pays off once it has been executed. Ad hoc work has no commitment at all.
Who actually does the work?
A senior marketing manager with at least ten years' experience, matched to your business. The same person every month, supported by the wider Elba team.
Where are you based?
Elba is based in Melbourne, with senior marketing managers in Melbourne and Sydney. Most of the work runs remotely with regular video catch-ups. If your lead happens to be in your city, we can look at some time on site.
Do you work with a particular industry?
No niche. We work across B2B, retail, SaaS, consumer, health and professional services. What stays the same is the method: data first, strategy second, execution third.
Fractional marketing questions
Pick the depth that fits
A senior marketing manager costs just over $200,000 a year once super is added. Fractional Core is $51,000, around 75% less, with no super, no leave and no recruitment fee.
2
Fractional Core
Most popular. 25 hours a month, about one day a week. $4,250 per month plus GST. Best for a light touch on both strategy and execution, so marketing is led properly and moving each month without hiring. Marketing strategy and 12 month plan, project and BAU deliverables, hands-on execution, management of specialist providers, monthly reporting.
3
Growth Partner
50 hours a month, about two days a week. $8,000 per month plus GST. Best for a business that is actively growing, with campaigns, a launch or a new channel coming and real horsepower needed. Everything in Core, plus go-to-market and campaign execution, deeper agency management, channel expansion and decision making support.
1. Discovery call
A free, no obligation call to hear where your business is heading.
2. Getting to know your business
A working session with your team, then a reverse brief back to you.
3. Your plan and scope
We scope the hours, the plan and the cost so you know exactly what you are getting.
4. Go and grow
Your marketing lead starts, briefs the specialists you need and reports on what is working.
TRUSTED BY
What happens without a marketing function
80%
Companies without a dedicated marketing function struggle with strategic alignment and have lower profitability than competitors with strong marketing teams. McKinsey, 2019.
x2.5
Slower growth amongst companies with ineffective marketing teams, compared to those with well organised functions. Bain, 2020.
30%
Of marketing budget wasted in organisations with disjointed marketing and ineffective campaigns. Forrester, 2020.
"I've called on fractional marketing support from Nicole at Elba Marketing numerous times as my agency scales and she has always delivered beyond expectations."
Genevieve Lehunt-Alderman, Founder, Sunday Agency
"We didn't need a full-time marketing hire. We needed direction, and someone senior enough to join up what we were already doing. Nicole did that. She works like an owner rather than a contractor."
Dan Pritchard, CEO, SurePact
"What stood out to Subo was the fractional model, TikTok expertise without the cost or commitment of a full time hire."
Jen Wales, Sales and Marketing Manager, Subo
What your marketing lead actually does
One lead sits in the middle of your marketing, briefing every specialist off the same plan and holding them to the same numbers.
Plan
Marketing strategy. A 12 month plan. Audience and competitor insight. Budget and ROI management. Measurement and KPIs.
Coordinate
Agencies and suppliers. Designers and developers. Paid media specialists. Photography and video. Your in-house team.
Do
Email and EDM. Website updates. Basic design. Basic social media management and scheduling. Campaign execution. Monthly reporting.
WHAT IT IS
Marketing leadership for a fraction of the week
Fractional marketing gives you access to high-level expertise without the overhead of a full-time hire, for a fraction of the week.
Get to Know Us
We match experienced leaders to your business needs. You're getting an in-house, outsourced marketing team with expertise in data analysis, strategy, team building and campaign execution, without the cost of full-time staff.
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It sits between a marketing agency that runs one channel and a full time hire. Businesses come to us searching for fractional marketing services, a fractional marketing agency, a fractional marketing consultant, an outsourced marketing manager or a part time marketing manager. It is the same thing: a senior marketing lead in Australia, for the days you need one.
We become your marketing lead and your marketing executor
One senior marketer owns your strategy, your plan and your budget, briefs and manages every specialist, and does the hands-on work in between. Not advice you have to action yourself.
WHO IT'S FOR
You want marketing results, without the full time cost.
Fractional marketing gives you access to high-level expertise without the overhead of a full-time hire, for a fraction of the week.