Fractional marketing case studies.
Real results from Australian businesses that brought in senior marketing leadership without the full-time hire. See how the fractional model works in practice, from B2B SaaS strategy to TikTok growth for a consumer brand.
B2B SAAS | FRACTIONAL MARKETING LEAD
From website to demand engine
+222%
conversion actions, year on year
<3 months
customer acquisition cost payback
CONSUMER PRODUCT | FRACTIONAL TIKTOK MANAGER
How Subo grew its TikTok audience by 90%
+90%
follower growth
2.6M+
total TikTok views across the partnership
Senior marketing, for a fraction of the week.
Every engagement is shaped around what the business needs now. For SurePact, that meant leading the whole marketing function two days per week. For Subo, it meant owning one channel end to end, with a monthly shoot day on site. The common thread is simple: strategy first, execution joined to it, and results measured all the way to revenue.
Fractional marketing, explained.
What is fractional marketing?
Fractional marketing gives you an experienced marketing lead for part of the week, rather than a full-time hire. You get senior strategy and hands-on delivery, scaled to your budget and your stage of growth.
What does a fractional engagement look like?
It depends on the brief. It might be a set number of days a week leading your whole marketing function, or ownership of a single channel like TikTok. Retainers start from 6 hours per month.
How do you measure results?
We agree the measures up front and report against them regularly. Where we can, we track through to revenue, such as pipeline, cost per customer and return on marketing investment, not just platform metrics.
Is fractional marketing right for my business?
It suits businesses that have outgrown ad hoc marketing but aren't ready for a full-time senior hire, and larger teams that need specialist project support. If you're unsure, a discovery call is the quickest way to find out.
How do I get started?
Book a free discovery call. It's a quick, informal 15 minute chat so we can understand what you're after.